The trend of collecting, let’s talk about it!

Collecting is playing again and again!

We’ve all felt that little thrill when adding a new piece to a collection — a sticker, a card, a figurine we’ve been after for ages... The good news? The spirit of collecting is more alive than ever! It now comes in colorful, creative forms that charm kids — and maybe even more so, adults.

Why do we love collecting?

Collecting isn’t just about accumulating objects. It’s about living an experience in several stages: the joy of discovering a new piece, the satisfaction of finding its perfect spot, and the pride of seeing the collection grow over time. It’s an activity that blends play, imagination, and patience.

What makes it so appealing is often the “mini and cute” factor — tiny figurines or pocket-sized cards that can be taken anywhere and become little play companions. Then there’s the surprise element: booster packs make every opening exciting because you never know what treasure you’ll uncover! Collecting also means building a world — telling stories, creating universes, and sharing with friends.

In short, collecting is playing again and again: you search, imagine, build, and create.

The collections we can’t resist

Toy and game brands have clearly understood this growing passion — more and more collections are designed to spark that collector’s instinct, and there’s something for everyone!

• Tinyly by Djeco – Sweet, poetic little figurines with their own accessories. Each Tinyly has its own unique world, inviting storytelling — and of course, the desire to have “the whole family.”

 

• Crazy Motors by Djeco – This time, cars take the spotlight! Colorful and eccentric, each one has its own distinct personality.

   

• Pocket Pets by Marioinex – Adorable little animals to build and collect. They tick all the boxes: mini format, soft universe, and endless creativity. Each new Pocket Pet feels like a small collector’s victory and can even be combined with Marioinex Mini Waffles for even more open-ended play!

 

• Défis Nature Protect by Bioviva – Here, collecting takes on an educational and eco-friendly twist. Each mini booster introduces kids to endangered species while having fun. They collect, learn, and become true ambassadors for nature.

The miniature craze

Impossible to miss since the post-COVID years — miniatures are everywhere, especially on TikTok and Instagram. Trend reports show that searches for “Miniature Kits” skyrocketed by more than 800% in 2024, and miniature-related videos are racking up millions of views. It’s become a true miniature art form, where creativity, imagination, and mindfulness come together.

The craze can be explained by the sense of freedom miniatures offer — building one’s own tiny world, a personal bubble that feels soothing and safe. It’s a bit like 3D vision boarding: imagine, assemble, decorate, dream, and manifest.

Mi House by Djeco perfectly embodies this miniature trend: adorable little houses to collect, decorate, and combine. This collection invites children (and adults!!) to invent stories, mix imagination with creativity, and explore an artistic playground all their own.

 

Collecting is sharing

At its heart, collecting is about connection. We trade, compare, and tell stories. It brings back memories of schoolyard swaps — Pokémon cards, Diddl sheets, marbles (feeling nostalgic yet? Haha!) — and that same spirit is alive today with our kids, friends, and loved ones.

And that’s perhaps the most beautiful magic of collecting: it goes beyond the object to become a shared experience!